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Bounce rate explained and how to fix it

What Is Bounce Rate? 5 EFFECTIVE Ways To Improve it FAST

For every website owner, bounce rate is metric to watch and take note of. While you take note of bounce rate, it is important to find a way to improve and reduce it to the barest minimum possible.

In this article, I’ll show you 5 proven way to reduce bounce rate to as low as possible.

But before we get going, let’s highlight the meaning of Bounce Rate once again. This necessary so we can logically analyze how to reduce it.

What is Bounce Rate?

Just the same way a ball bounces off the ground, people could bounce off your website.

Simply put, bounce rate is the rate at which readers exit your website without taking ANY action.

To explain further, imagine someone visits your website from the search engine to find out an information.

When such a person hits your website, gets the info they need and exit without clicking anything on your site, it simply means they “bounced”.

So, in essence, the formula for calculating bounce rate metric is total number of web visitors who took no action divided the total number of web visitors multiplied by 100

See below the formula for clarity sake:

Total number web visitors who took no action ÷ Total Number of web visitors X 100

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Usually, Bounce Rate is in percentage. The lower, the better.

Read Also: What Is Open Rate Metric In Email Marketing?

What is a Good Bounce Rate?

Even though many publishers understand what bounce rate is, they do not know what a good bounce rate score is.

See below a standard rating of Bounce rate score:

  • 100% Bounce Rate – Extremely poor and needs immediate fixing
  • 80% – 99% Bounce Rate – Poor and needs improvement
  • 70% – 79% Bounce Rate – Fair
  • 60% – 69% Bounce Rate – Good
  • 0% – 59% Bounce Rate – Excellent
What is a good bounce rate score?

A good bounce rate score is generally between 60% – 69% while 70 – 79% is fair.

Now that you understand what bounce rate means, it’ll be easier to figure a way to reduce it.

So, now let’s highlight 5 proven ways to reduce bounce rate to the barest minimum.

Read Also: Retargeting vs Remarketing Difference

5 Effective Ways To Improve Bounce Rate

Although there are many other ways to improve bounce rate, I’ll highlight the methods that have worked for me on my websites.

1. Write Quality Content

Writing quality content is the basis for any success in blogging or publishing.

You may wonder how quality content is related to Bounce rate but I’ll explain.

Naturally, when a reader enjoys the content that brought him to your site in the first place, he’ll be curious enough to want to read another article that may interest since he found the first one interesting.

On the other hand, when a reader does not find your article useful, do you think they’ll be keen to read another? Most likely no.

Although there are many things that make up what we call “quality content” but here are a few things to keep in mind:

  • Does your content match the intended search intent of readers? If no, readers would be so quick to bounce off your page.
  • Is your content genuinely unique? If no, readers would find every opportunity to exit your page.
  • Are your content well-structured and “skimmable”? Learn to highlight or bolden main points in your article. Also, structure your content in a logical subheadings and bullet list when possible especially in the conclusion part.
  • Add high quality images where necessary and give readers a reason to pause their scrolling.

All of these leave lasting impression in the heart of a reader and so it’ll be easier for them want to carry out another action on your site, hence, improving Bounce rate.

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Read Also: Factors That Determine Success of An Ad

2. Intelligent Internal linking

Internal linking is one of the most underrated SEO practices. In reality, building internal links improves your SEO.

However, in this case, we want to consider how it directly affect bounce rate.

When internal links are placed intelligently, users are more likely to click it, hence, reducing bounce rate.

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Here are some good techniques to keep in mind when adding internal links in your articles:

  • Add in-content internal link in a natural way so it flows with reading. Readers are more likely to click this type of link.
  • Include a call to action before your anchor text
  • Make sure the internal linking is as relevant as possible to the content.
  • Repeat these techniques as many times as possible in a content for all content you are publishing.

If you build internal links using these techniques, the bounce rate of your website will definitely reduce.

Consider Reading: How To Ad Multiple Keywords Using Free Yoast Plugin

3. Place Related Posts on sidebar

Most of the time, the side bar is primarily used for vertical display ads especially for desktop viewers.

However, you can make another good use of your side bar by adding some of your best content there.

Why is this important?

Any of your website visitors may stumble on the articles listed on the side bar could be curious enough to click on any of the articles.

This, of course, would reduce the bounce rate of your website.

Read Also: What Is Domain Authority?

4. Popups

Popups are used for various purposes on your website. However, it can also be used specifically to improve (or reduce) your bounce rate.

When you include a (redirect) link on your Popup to any landing page on your website, you are by far improving your bounce rate.

A simple “subscribe to our newsletter” popup would could do the magic.

Simply add redirect link any landing page. It could actually be a “thank you for your subscription” page or any other related page.

The idea here is to take readers from one page on your site to another without being intrusive or annoying.

Read Also: Internal Linking Tutorial

5. Product Display

Smart product display could be yet another way to reduce your bounce rate to the barest minimum.

How can this be done?

You do not have to make it look like regular display ad. 

You could simply use any block that has a combination of image and text plus a button that conveys a call to action.

Affiliate marketers would understand this better.

Again, your goal here is to move your reader from one page to another.

So, if you are to reduce the bounce rate on your website in this instance, you should include a link to a landing page on your own website.

One powerful tool you could use to display products in an attractive yet converting way is Lasso.

Lasso product display

Bounce Rate vs Exit Rate

Many at times, we may confuse bounce rate with exit rate.

In reality, both metrics are not the same.

Exit rate measures the number of times users exit your website via a particular page. For exit rate to count, a user must have visited at least two pages on a website.

On the other hand, Bounce rate only counts when a user did not visit any other page then exits.

The major difference between bounce rate and exit rate is the number of sessions carried out by a web visitor.

Read More: How Many Words Should Your Blog Post Have?

Conclusion

Bounce rate is an important metric and you should try to reduce it as much as possible.

Remember these 5 effective ways to improve your bounce rate:

  • Write quality content
  • Intelligently linking content in your article
  • Place other articles on your sidebar
  • Use popups in a smart way
  • Display products or service in an attractive way

Try these methods now to improve your Bounce rate.

Also, take note of the major difference between exit rate and bounce rate – the number of session carried out.

Finally, you could learn how to remove MSCLKID, FBCLID, and GCLID from your Google Analytics report.

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