Often time, you must have heard of retargeting and remarketing in the field of online marketing. The truth is that many are confused and do not know what the difference is.
In this post, you’ll understand the meaning and difference of each marketing term while you are able to know why there is so much confusion about Retargeting and Remarketing.
If you are a beginner, you do not need to worry at all. The terms will be explained in the simplest way possible.
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What Is Retargeting?
Retargeting is a deliberate marketing action to reach back to customers who visited a landing page, e-commerce store, website, or any dedicated webpage.
In most cases, retargeting is done when visitors of a specific webpage fail to take an expected action (like buying a product).
For example, when a potential customer initiates a transaction but never completed it, these ones can be retargeted.
In some other cases, take a blog, for example, you may simply choose to retarget (via online ads) people who have previously visited (any or specific page on your blog. It may not necessarily be because they failed to take a specific action. You may want to let them know about a new blog post or product.
In any case, the term retargeting is very much associated with online ads than any other form of marketing.
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How Retargeting is Possible
There are so many online tools available that make retargeting very easy. With a simple installation of certain pixels (or similar tools) on your websites (or blog), you can retarget anyone.
For example, if you properly install a Facebook pixel on your website, you can retarget anyone who has visited your website (or blog) in the past with a simple Facebook Ad. The same could apply to Twitter, Google, LinkedIn, Reddit, and similar platforms.
What is Remarketing?
Simply put, remarketing is the general act of reaching back to anyone whom you had contacted before about a product or service. It could be anyone who may or may not have purchased before.
Actually, remarketing goes beyond Ads, you could remarket via email, text message, phone call, etc.
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The Major Similarities Between Retargeting vs Remarketing
Both are a means of reaching back to customers or potential customers.
Both strategies improve sales since people need to be convinced beyond a reasonable doubt to purchase. Moreover, if you already have trust in a particular brand or website or blog, or eCommerce store, there are chances that you’ll buy another product from them. Remarketing (and retargeting) helps to achieve this.
Both are marketing strategies.
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The Major Difference Between Retargeting and Remarketing
Retargeting is actually specific or ads while Remarketing is an all-round marketing technique to reach back to customers. Remarketing involves digital ads and more. In essence, Retargeting is a subset of Remarketing.
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Final Thought on Retargeting vs Remarketing
While both marketing techniques are often mentioned and misconstrued, Retargeting and Remarketing are easy terms to understand.
Remarketing actually encompasses retargeting and more. Retargeting is a common terminology amongst online advertisers.
So, ideally, it is not a case of choosing one between Retargeting or Remarketing. A mere mention of remarketing may or may not include Retargeting depending on what strategy works best for your campaign.
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