Profitable Niches With Low Competition In 2023: Most Searched Niches On Google

Do you want to start a new blog and you do not know the best niches to choose from in 2023? Are you looking for profitable blog niches with low competition? Would it help if you knew the most searched niches on Google?

If your answer to these questions is yes, then you are in the right place.

In this article, I’ll show you some of the best blog niches in the following categories:

  • Most Profitable
  • Most profitable with low competition
  • Most searched niches on Google

One of the main reasons why you want to choose your niche right is to make money but not necessarily the hardest way.

That is why it is important to take your time and choose a niche carefully.

What is a Niche in Blogging?

In simple terms, niche, as far as blogging is concerned means the streamlined segment or type of content you have chosen to stick with on your blog.

Imagine you tell someone “I’m a blogger.” Because blogging is so general and broad, many are curious enough to ask “what do you blog about?”.

In other words, that person is asking “in what blogging niche are you?”.

7 Most Profitable Blog Niches

profitable niches with low competition 2022

If you want to make money fast as a blogger, these are the most profitable blog niches:

  • Insurance
  • Loan
  • Mortgage
  • Attorney
  • Health and Fitness
  • Business and Marketing
  • Technology and Gaming


Insurance is blowing up and there is a lot of money in the industry wherever you may be.

As a blogger who is looking to make money, the Insurance niche is something to consider. Why?

According to WordSteam, Insurance has the highest Cost Per Click (CPC) on Google’s Advertising platform ($54.91). What that means is that advertisers in the insurance niche pay the highest bid to reach potential new customers.

If those customers are found on your blog – in thousands, you’re on your way to making a lot of money.

There are other ways to make money in this niche beyond display ads. You could sell ad space on your line to any Insurance company.

Also, you could partner with them to review their service to your audience.

In addition, you must understand that the Insurance niche is competitive. Still, the best way to make it less competitive for yourself is to narrow it down to a particular small industry segment.

Read Also: How to Choose A Good Focus Keyphrase


In case you do not know; Loan companies spend a lot of money on paid ads to get customers. On average, advertisers pay about $44.8 for a click on a loan ad. That’s huge. No wonder it is one of the best blog niches.

This is a big opportunity for you to start a blog and help your audience make the right choice regarding loans.

Loan is very broad and competitive but I recommend that you make further research about which aspects of loan is less covered on the internet. This lies the opportunity for you.

Whichever you choose, rest assured that you can make a lot of money in the niche from display ads and CPLs (Cost Per Lead Affiliate programs).


If you have passion and sound knowledge of anything about Mortgages, here is your chance to make something out of it.

The mortgage niche is one of the most profitable in blogging. Why? Advertisers in that space spend roughly $47 per click on their ads.

Of course, beyond display ads, you can monetize your Mortgage blog by partnering with some mortgage companies. They could pay you for each lead you send their way while you both agree on a fee.

There are other ways though. You can find your way around it.

Learn More: How CPC and CPM Works On AdSense

Legal (Attorney)

If by any chance you are a Lawyer or in the legal space, there is a good opportunity for you to make money blogging about what you love.

The CPC of some legal key phrases could be as high as $500. That is massive.

Legal blog is one of the most profitable niches with low competition 2022

In my opinion, I think it’ll be better to create a website that portrays your service as an Attorney, where you can be hired.

Also, you can have a blog to complement it. See the difference between a Website and a Blog here to have a better understanding.

What should you write about on your blog? Find out what your potential clients are searching for on the web, then write killer content to satisfy the queries.

Furthermore, you could monetize the blog with display ads.

Health and Fitness

To be candid, the health and fitness niche is one of the most profitable niches in blogging. Why? Because there are numerous ways to make money in this niche.

Stats for Health and fitness profitable niches with low competition 2022

First, there are more than enough products to promote as an affiliate in this niche, unlike niches like football or soccer where there are hardly any products to promote.

In addition, you could offer to be a personal fitness coach. Or sell a course on any fitness training that you’re sure your audience would pay for.

And of course, display ads are profitable in this niche especially if you use Ezoic.

The list is endless.

Business and Marketing

Although very competitive, the business and marketing niche is still one of the most lucrative niches.

Of course, the Business and Marketing niche is very broad. I recommend that you focus on one small section of the niche like SEO, Facebook Ads, PR, Small Businesses, etc.

Find a sub-niche that suits you in business and marketing.

You’d hardly be successful if you are trying to cover everything about Business and Marketing, except you, have a reasonable capital and an Editorial team.

Technology and Gaming

Many people think the Tech niche is saturated. But in reality, that’s not true. In fact, it is one of the most profitable niches with low competition in 2023.

There are plenty of opportunities. All you have to do is find your own comfortable space.

Whether we accept it or not, technology and gaming are here to stay.

The good thing about this niche is that there are so many products that can be reviewed; Gadgets, Game consoles, software, mobile apps, etc.

One key strategy that I know works well in the tech and gaming niche is a product review and earning commission from sales of these products.

Need more ideas about profitable blog niches? Watch this video:

6 Most Profitable Blog Niches With Low competition for 2023

profitable blog niches with low competition

Most of the profitable niches above are very competitive but now, let’s take a look at some niches that are profitable and with low competition.

  • Prepping
  • Work From home
  • Alternative education
  • DIY Fashion & Sewing
  • Location-based
  • Local Real Estate


We live in a world full of uncertainties. But there are just a few blogs that specifically help us to deal with these uncertainties. So, the Prepping niche is one untapped niche.

What does Prepping mean though? It simply means preparation for something. In most cases, it is related to survival or natural disasters.

In recent times, it is a trend and it has low competition, yet looking promising in terms of profitability.

Work From home

Work from home kind of content is getting more popular today and it is one of the most profitable niches with low competition in 2023.

Ever since the Covid-19 lockdown, working from home skyrocketed. It is gradually becoming the norm.

The truth is that not too many blogs are concentrating on working from home as a niche. Oftentimes, these blogs digress to address working from home.

This is an opportunity for you to carve a niche around this and build authority in no time. Hence, less competition for traffic and higher earnings from display ads.

Alternative education

Today, it is getting more and more obvious that the educational system is flawed especially at the tertiary level. Universities, for example, hardly ever teach you how to make money with your skillset.

Worse still, paying for this education is very expensive.

Personally, I’ve learned useful skills and how to make money on YouTube more than I did in my 4 years at the University. I know there are many people who feel the same way I feel about education.

The point here is that the younger generation doesn’t want to go this route. They are seeking alternative education.

The good news is that you can be the one to help these young folks out with your content and blog. Interestingly, very few bloggers are picking this small section as a niche focus.

Here is your opportunity to sell courses to your audience. It is cheaper for them to buy a $300 course than pay $30,000 in College and spend 4 years.

Alternative Education is one of the most profitable niches with less competition in 2023. Take advantage of this and build something good for yourself.

DIY Fashion & Sewing

Fashion is big and, yeah, probably saturated. But there is a sub-niche of Fashion that is not saturated – DIY.

DIY is the short form of Do it yourself.

Teaching people how to create or design their own fashion rather than buy is huge and under-served on the internet.

Tap into this opportunity with your DIY fashion blog.


Have you ever tried to visit a place you’ve never been to, make research about the place on the internet, and one website keeps showing top for almost all queries about that place?

Yes, it is possible but you hardly see such. Why? Not too many websites are chosen to be authoritative sources about a particular location.

If you are living in a megacity, why not start blogging about the city? The competition here is very low and the opportunity is massive.

Local Real Estate

Real Estate is everywhere but local Real Estate is not as common.

You can actually start a blog and write about all Real Estate opportunities around you instead of doing it for an entire country.

For example, if you live in London, write about Real Estate opportunities or queries in London only instead of focusing on the entire UK.

The competition here is low and the profit margin is potentially high.

8 Most searched niches on Google in 2023

most searched blog niches on Google in 2022

In the course of the year, queries about the following niches have been searched most on Google:

  • World Cup (Soccer)
  • Hurricane Tracker
  • Pet products
  • Home office equipment
  • ReCommerce
  • Health and Fitness
  • Educational toys
  • Online course

World Cup (Soccer)

The FIFA World Cup is one of the most searched niches on Google.

The World Cup takes place once in 4 years and it is usually a big event for Soccer players and fans.

Although it is seasonal, you can create a Soccer blog around the World Cup.


Unfortunately, Hurricane has dealt with many people in different parts of the world.

Hurricane is one of the most searched niches on Google

The need for a Hurricane tracker is on the rise.

Can you start a blog that educates people on how to prepare for hurricanes? This niche is indeed less competitive than most niches.

One good way to monetize is through display ads.

Pet Products

All kinds of Pet products gained a lot of momentum in 2023 and would likely be the case in 2023.

While most other bloggers are covering everything about all kinds of pets, you can start blogging about just Pet products only.

Home office equipment

Since the Covid-19 outbreak, working on ensuring that the search for home office equipment keeps rising.

Why not start a blog that educates people on how to set up a home office and everything related to it?

The opportunity is huge because home office equipment is one of the most searched niches on Google at the moment.

Educational toys

The impact of Covid-19 on educational toys is alarming.

Since 2020, when kids are forced to learn from home, the demand for educational toys has risen and would continue to rise.

educational toy on high demand

Make your mark in this niche by starting a blog that adds value to the industry.


Although it is not so common, Recommerce is one of the most searched niches on Google.

Reselling used products is getting more popular than ever before.

profitable niches with low competition 2022
Credit: Thredup

As you can see from the chart above, resale is expected to grow 11 times by 2025.

Why not start a blog that educates people on what to look out for when buying any used item and everything about it?

Health and Fitness

In case you do not know, the Health and fitness niche is blowing up. No wonder it is one of the most profitable niches today but not without low competition.

More people are paying attention to their fitness and well-being than ever before.

Tap into this opportunity by starting a blog in this niche.

Online course

e-learning became more prominent in the education space in 2020 due to Covid-19.

e-learning profitability stats as Most Searched Niches On Google
Source: Shifelearning.com

The trend is unlikely to fall anytime soon.

Take advantage of this opportunity to start a blog around this niche.

Can you review other people’s courses? Why not start an online review platform just for online courses alone? Or, can start creating your own course? If you can’t, why not sell other people’s courses and split the commission with the creator?

The opportunities in this niche are endless and you can always find one to settle with.

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What to keep in mind about Blogging Niches

Now, you have been armed with the most profitable blog niches and those with low competition. Also, you now know the niches that are most searched on Google.

However, there are some things you need to keep in mind as you ponder which niche to choose.

Even if a niche is said to be profitable, understand that it is content that drives traffic and revenue, not “niche”. So, you need to pay attention to what you write about.

If you’d depend on SEO, you must learn how to do some keyword research with 3rd party tools and on Google. Also, take note of the 3 most important SEO factors.

In addition, you need to make sure that you’re passionate about whatever niche you choose. It’ll help you withstand the trying times in the business.

Furthermore, you also need to have sound knowledge about the niche you choose.

Finally, it may be good to find out how long it may take to start earning money from your blog.

All in all, consider all the information here to understand which niche is best for you.

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