Stephen Oyelabi 
Have you ever seen GCLID as a traffic source or medium in your Google Analytics before? Do not panic. It is not an error. In this post, you’ll understand what GCLID mean and how to get rid of them in Google Analytics. Further Learning: What are ABO and CBO in Facebook advertising? [As you may … Read more
Have you ever seen FBCLID as a traffic source or medium in your Google Analytics? Do not panic. It is not an error. Read Also: Why Is Google Analytics FREE? What Is FBCLID In Google Analytics? FBCLID means Facebook Click Identifiers. It is a tracking parameter automatically added to any outbound link from Facebook. In … Read more
Definition: CPL in Digital Marketing means Cost-Per-Lead and it is an advertising campaign strategy that focuses on how much it costs the advertiser to generate a single lead. Now, let’s dig deeper. To start with, a Lead, in marketing, is simply defined as a potential customer of any business. The basic information most advertisers get … Read more
Website and blog are often used interchangeably. However, there is a difference in the meaning of both terms and usage. In this article, I’ll explain to you how both differ and how to know which to use. Also, all related queries to websites and blogs will be answered. To start with, it is good to … Read more
About 37% of all websites in the world right now use WordPress. In essence, about 455 million sites use WordPress. These stats are staggering and then you’re moved to ask; Is WordPress blog free? Well, to answer the question, WordPress as a software is free to download, use, and modify. Also, you can have a … Read more
Lately, have you been seeing anything like “HTTPS is invalid and might prevent it from being indexed” in your Google Search Console after inspecting a URL? Well, you are not alone. Just like you, many other Webmasters have noticed the same thing. In this post, you’ll understand if this is something to worry about or … Read more
CBO vs ABO is one hot debate amongst Facebook advertisers. They often do not know which is a better strategy to adopt. Anyways, in this article, I will explain in detail what CBO and ABO mean in Facebook advertising and consider the key difference between the two. Also, I’ll further help you make a good … Read more
Facebook is one of the biggest marketplaces on the internet, and many business owners advertise there. It is, therefore, pertinent to understand the various Facebook ads size for all kinds of placements. As you know, Facebook Ads can show in several places. In the Facebook Ads Manager, these are called placements. Each of the Facebook … Read more
What are taxonomies in WordPress? How are they beneficial to users? As a WordPress user, you may have asked the above questions before. Or, you may have seen the term in some sections of certain plugins like Yoast. Whatever the case, you’ll understand the term better in this article. What Are Taxonomies In WordPress? The … Read more
Tags and categories are two essential elements of any content site or blog so closely related that many people do not know the difference between the two. Anyway, in this post, I’ll help understand the meaning and functions of tags and categories and also their difference. Let’s start with Categories. The functions of Blog Categories … Read more
