As a publisher, you should be familiar with Google Adsense. On AdSense, the 3 major bid types you’d find in your dashboard or report are CPC bids, CPM bids, and Active view CPM. What do these mean? How can this information help you as a publisher to make more money on AdSense? What does CPC … Read more
Facebook Ad is one of the best ways to buy traffic online. With Facebook Ads, you can send direct traffic to a WhatsApp chat. All you need to do is ensure you have selected WhatsApp messaging in your ad settings. However, when you send traffic to a WhatsApp group from Facebook ads, you get this … Read more
For those very familiar with Facebook ads, link clicks vs landing page views comparison should not be strange to you. Anyway, in course of this article, you’ll understand the difference between link clicks vs landing page views and which one you should choose for your Facebook ad campaign. Link clicks vs Landing page views: The … Read more
After setting up your Facebook Ad, It’s time to publish it. However, after publishing your Facebook ad is stuck in review for a very long time and you don’t know what to do. I’ve been there before, so I understand the situation perfectly. In this post, I’ll show exactly how to fix it. Why Facebook … Read more
Have you ever seen GCLID as a traffic source or medium in your Google Analytics before? Do not panic. It is not an error. In this post, you’ll understand what GCLID mean and how to get rid of them in Google Analytics. Further Learning: What are ABO and CBO in Facebook advertising? What does GCLID … Read more
Have you ever seen FBCLID as a traffic source or medium in your Google Analytics before? Do not panic. It is not an error. What Is FBCLID In Google Analytics? FBCLID means Facebook Click Identifiers. It is a tracking parameter automatically added to any outbound link from Facebook. In the case of FBCLID, it tracks … Read more
Definition: CPL in Digital Marketing means Cost-Per-Lead and it is an advertising campaign strategy that focuses on how much it costs the advertiser to generate a single lead. Now, let’s dig deeper. To start with, a Lead, in marketing, is simply defined as a potential customer of any business. The basic information most advertisers get … Read more
CBO vs ABO is one hot debate amongst Facebook advertisers. They often do not know which is a better strategy to adopt. Anyways, in this article, I will explain in detail what CBO and ABO mean in Facebook advertising and consider the key difference between the two. Also, I’ll further help you make a good … Read more
Facebook is one of the biggest marketplaces on the internet and many business owners advertise there. It is therefore pertinent to understand the various Facebook ads size for all kinds of placements. As you know, Facebook Ads can show in several places. In the Facebook Ads manager, these are called placements. Each of the Facebook … Read more
Facebook is one of the biggest online marketing platforms. No wonder many businesses heavily rely on Facebook Ads to sell their product or services. In this post, I’ll share with you some untapped Facebook Ad strategies that will potentially improve your ROAS (return on ads spent) by over 100%. The strategies may look simple but … Read more
