In the vast landscape of digital analytics tools, Google Analytics stands out as a powerful and widely adopted solution. What makes it truly remarkable is the fact that it is offered free of charge. While businesses often pay hefty fees for similar analytics platforms, the availability of Google Analytics without any financial barrier raises an … Read more
If you’re a Google Analytics expert, you’re likely familiar with the ongoing debate of Google Analytics UA vs GA4. To be clear, UA means Universal Analytics while GA4 means Google Analytics 4. Google already announced that Universal Analytics would be deprecated starting on July 1, 2023. Hence, it is imperative to migrate to GA4 as … Read more
Have you ever seen GCLID as a traffic source or medium in your Google Analytics before? Do not panic. It is not an error. In this post, you’ll understand what GCLID mean and how to get rid of them in Google Analytics. Further Learning: What are ABO and CBO in Facebook advertising? [As you may … Read more
