Why Google Analytics Is Free: The Surprising Truth!

Why Google Analytics Is Free

In the vast landscape of digital analytics tools, Google Analytics stands out as a powerful and widely adopted solution. What makes it truly remarkable is the fact that it is offered free of charge. While businesses often pay hefty fees for similar analytics platforms, the availability of Google Analytics without any financial barrier raises an … Read more

Google Analytics UA vs GA4: Understanding the Differences And More

google analytics ua vs ga4

If you’re a Google Analytics expert, you’re likely familiar with the ongoing debate of Google Analytics UA vs GA4. To be clear, UA means Universal Analytics while GA4 means Google Analytics 4. Google already announced that Universal Analytics would be deprecated starting on July 1, 2023. Hence, it is imperative to migrate to GA4 as … Read more