Today, a lot is being said about Core Web Vital and page loading speed. In fact, Google announced that these are part of the numerous ranking factors on their search engine. But in reality, do Core Web Vital and Page loading speed have a serious impact on SEO?
Before going into details, it is necessary to consider the genuine importance of Core Web Vital.
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Importance of Core Web Vital
To b clear, Core Web Vitals is part of an overall way of sizing up the page experience on a website.
Before now, the three major aspects of Core Web Vitals are the largest contentful paint, first input delay, and cumulative layout shift. But now, INP replaces FID as part of Core Web Vital.
Whatever the case, in summary, Core Web vital ensures that your website has a good web experience. And in reality, that makes sense.
Before now Google never considered CWV as a ranking factor. But it became a necessity because many publishers had some horrible-looking sites even though with good content. Some sites were so heavy and loaded slowly, which often resulted in a high bounce rate.
In essence, the overall idea of CWV makes sense and it contributes to the overall great experience on the internet.
But…
What To Keep In Mind About Core Web Vital
Even though the idea of Core Web Vital is great you should also keep in mind that there are other 200 plus ranking factors.
This means that CWV is just one of the 200 other ranking factors. If your website sucks at other important ranking factors but has a great CWV score, your site will still not rank high.
Also, you should know that each of these ranking factors does not have the same weight or importance.
Debunking the CWV Obsession
The hype surrounding Core Web Vitals updates has led to an overreaction among many SEO professionals and website owners. While it’s crucial to take these updates seriously, treating them as the sole determinant of SEO success is a mistake. Obsessing every minor fluctuation in CWV scores may divert attention from other vital aspects of SEO.
Some have propagated misleading notions that Core Web Vitals alone can skyrocket a website’s rankings. While they are indeed a crucial user experience factor, Google’s algorithm considers numerous other elements when ranking websites. Focusing solely on CWV scores overlooks the broader context of SEO and may lead to misguided optimization strategies.
In addition, remember that Google’s core mission is to deliver the most relevant and satisfying search results to its users. Algorithm updates, including those related to Core Web Vitals, aim to enhance user experience. It is essential to recognize that Google prioritizes providing valuable content that aligns with user intent over solely rewarding websites with exceptional CWV scores.
While Core Web Vitals contribute to a positive user experience, content relevance and user satisfaction remain paramount in Google’s ranking considerations. Websites with high-quality, informative, and engaging content are more likely to achieve lasting SEO success, even if their CWV scores are not perfect.
A More Balanced Approach
Maintaining a balanced SEO strategy is crucial. Instead of fixating solely on Core Web Vitals, website owners and SEO professionals should recognize them as part of a larger optimization approach. Addressing other crucial ranking factors like content quality, backlinks, and mobile-friendliness in conjunction with CWV improvements will lead to a more comprehensive and effective SEO strategy.
Excessive fixation on attaining flawless CWV scores may lead to diminishing returns. Aiming for a fast and user-friendly website is commendable, but the obsession with achieving marginal improvements in CWV metrics might not significantly impact overall search rankings. A more balanced approach that addresses all aspects of SEO is key to long-term success.
Conclusion
It is essential to debunk the notion that Core Web Vitals (CWV) hold an overwhelming influence on SEO rankings. While CWV is part of Google’s ranking algorithm, it is not the sole determinant of a website’s success in search results. Websites can indeed rank exceptionally well without passing the CWV test.
The real backbone of SEO success lies in conducting great keyword research and delivering high-quality, valuable content to users. By focusing efforts on crafting engaging and relevant content that caters to user intent, you can create a strong foundation for sustainable and long-lasting SEO performance.
Let us shift our perspective and spend less effort obsessing over Core Web Vitals.
So, channel your energy into creating remarkable content, conducting thorough keyword research, and building a comprehensive SEO strategy that caters to both user needs and search engine requirements.
By striking this balance, we can achieve lasting success in the ever-evolving landscape of SEO. Let’s focus on what truly matters and propel our websites to new heights of visibility and engagement.
