For almost all new bloggers, money is always a challenge. But when you start making money, you sometimes don’t know what to spend money on to grow your blogging business.
In this article, you’ll find out the most important things to spend money on to grow your blogging business.
Note that the essence of this article is not to give you an overall cost of starting a new blog. Neither does it include running costs like hosting and all. Rather, the essence is to let you know how to invest properly after you’ve started your blog and earned money.
Now, let’s consider the most important things to spend money on to grow your blogging business.
The 2 Most Important Things To Spend Money On To Grow Your Blogging Business
There are too many things that seem important but here, I’ll highlight the 2 most important things you should spend on to grow your blogging business.
1. SEO Tool
Whether you accept it or not, you need an SEO tool if you want to grow your blogging business.
These SEO tools cost money. But maybe not too much.
Neil Patel’s Ubersuggest is a very cheap and powerful tool. You could get a paid plan for about $12 a month or $120 for a lifetime plan.
Although most of these SEO tools offer free trials, it is best to subscribe to a paid plan if you are serious about growing your blogging business.
Except you have the budget to fluff around, I think the likes of Ahrefs and SEMrush are too pricey and absolutely unnecessary.
Also, remember that most of these SEO tools can do so many things but in this article, I’ll only focus on the most useful.
What are the most important things you need an SEO tool for?
There is no secret that keyword research is one fundamental aspect of SEO. But unfortunately, most people do not know how to get the best out of it.
Although there are free keyword research tools, they hardly provide you with enough info. When you do not have enough info, it is not advisable to go ahead with writing on such a topic.
For example, most of the free keyword research tools only have data for search volume. Search volume alone is not enough.
Even with a paid tool, many still make the mistake of chasing after the same keywords as other people using the same tool.
The major purpose of doing keyword research in the first place is to beat down competition to the barest minimum.
Watch this keyword research tutorial below to discover how to beat competition in your keyword research.
Competition Site Explore
Hardly could you get a free tool to crawl and analyze a competitor site.
There are many reasons why you should use a tool to analyze your other sites. Consider what is most important.
Discover and extract competitors’ keywords, especially sites of lower authority. This is a general practice in the industry.
Instead of spending hours researching new keywords, simply plug in a competitor site with similar or lower authority, and find the keywords they rank high for.
You’ll have a good chance of ranking higher for those exact keywords since a site of lower authority is ranking for such.
You can do the same thing for as many similar sites as possible.
In the blogging or publishing business, you live, die, or grow by your content.
In other words, content is the major catalyst or driving force to success. Writing top-quality content is non-negotiable but if you can churn out as much of such content without undermining the quality, you are on your way to success.
This is the reason why many bloggers have chosen to expand their business by hiring more writers.
If you want to grow and scale your blogging business, you must build a team and that costs money.
How many writers should you hire? That is largely dependent on your budget. But in reality, you do not need too many writers to start with. Just 1 or 2 very good writers is a good way to start, then you may decide to scale up over time.
Some successful bloggers started by hiring 2 or 3 good writers with no experience, then training them to be experts. This will significantly reduce how much you pay your writers.
However, I must mention that there are drawbacks to hiring writers.
First, the hiring process can be extremely rigorous because there are too many useless writers.
Second, even after hiring some good writers, there are chances that they publish the content they sent you on their personal blog after being paid.
One thing you must keep in mind is that no one would care about the quality of your blog content better than you. Even good writers will not see your clear vision for the business.
However, it is not impossible to get outstanding writers. If you find one or two very good ones, you’ve just struck gold.
It is so easy to think that you need to pay for so many software or plugins to scale up your business. But in truth, you do not need to pay for many things you think you need.
For example, you honestly do not need to pay for Yoast Premium or Rank Maths premium to get the best result in SEO. There are a plethora of other commonly used tools too that you do not need to pay for.
In my experience, there are just two things you must spend your money on to grow your blogging business: (1) SEO tool for Keyword research and competitor research and (2) hiring writers.
Every other thing is not as important.
Finally, if you have the funds, nothing stops you from spending on other useful things you may deem fit.
If you found value in this article, you may also find out the most profitable niches for blogging, why cloud hosting is superior to regular web hosting, and ways to monetize your blog.