To be honest, SEO can be complicated especially for a beginner. But the easiest part of SEO is internal linking. It is so effortlessly easy but many people do not take the fullest advantage of it.
In this article, I’ll explain in detail why internal linking is the easiest part of SEO and how best to take advantage of it.
Importance of Internal Linking To SEO
As outlined in my ultimate internal linking guide, internal links are as powerful as backlinks and have the power to single-handedly increase the ranking of a page on Search engines.
Just like backlinks, search engines may choose not to pass link juice if:
- 1. It does not find any contextual relevance in the article and link
- 2. The link has the same anchor texts across all placements
- 3. It does not have a natural placement
Ultimately, you need to ensure that your internal links have contextually relevant, have varying anchor texts, and are placed in a natural way.
All of these are signals to the search engines and are major determinants of passing link juice or not.
Learn more about the entire internal link process.
Why Internal Linking Is The Easiest Part of SEO
For 3 reasons, internal linking is the easiest part of SEO.
1. It is 100% within your control
As a publisher or blogger, internal linking is one of the easiest ways to rank your pages on the search engine because it is 100% within your control.
You can decide when and what page to link to another, the anchor text, how often, etc.
Unlike backlinks, you do need to hope for it or get approval from anyone.
2. Ridiculously simple
Linking one page to another is very easy to do. In just a few clicks, you’ve linked one article to another.
In addition, the process of linking a page to another is not as complex and difficult as building or earning internal links.
3. Requires minimal effort but with great value
Linking one page to another is not so time-consuming.
With minimal effort, you can achieve a lot in internal linking. These minimal efforts have the capacity of improving the organic search traffic of your site.
How Best To Take Advantage of Internal Linking
Since internal linking is the easiest part of SEO, it is important to have as many internal links as possible on a page.
Just make sure that internal links have contextual relevance, have varying anchor texts, and are placed in a natural way.
With so doing, Google and other search engines would easily pass link juice to other pages on your site, and thereby increase their value and ranking.
However, when internal linking is not properly done, it is a complete waste of time as far as SEO is concerned.