Digital PR tools have become essential in the current digital age. They are designed to help you manage your online presence, monitor your brand reputation, and engage with your target audience. With so many digital PR tools available, it can be overwhelming to choose the right ones.
Therefore, in this article, I will discuss the best digital PR tools you can use to improve your online presence, increase your visibility, and achieve your marketing goals.
I will cover five tools, each from the following categories: media monitoring, social media management, influencer outreach, press release distribution, and journalist outreach tools.
By the end of this article, you will better understand digital PR tools and be able to choose the ones that will work best for your business.
1. Google Alerts
This free tool sends email notifications whenever your chosen keywords are mentioned online. It is an excellent tool for small businesses and startups.
Google Alerts is a simple yet powerful tool that can be used for Digital PR. It allows you to monitor mentions of your brand or product across the web, including news sites, blogs, forums, and social media.
You can use it to track mentions of your brand, your competitors, or relevant keywords in your industry.
Whenever your chosen keywords are mentioned online, you will receive an email notification, allowing you to respond promptly and engage with your audience.
Google Alerts is particularly useful for small businesses and startups who want to keep an eye on their online reputation without breaking the bank.
This tool offers real-time monitoring of online mentions across social media, blogs, and forums. It provides sentiment analysis and influencer tracking features. Prices range from $25 to $450 per month.
Mention is a real-time media monitoring tool that offers comprehensive coverage across social media, blogs, and forums. It lets you track mentions of your brand, product, or industry keywords in real time, helping you stay on top of your online reputation. It also offers sentiment analysis, allowing you to understand how your audience perceives your brand.
The influencer tracking feature allows you to identify key influencers in your industry and engage with them to increase your brand awareness. Mention is an excellent tool for businesses of all sizes, and the pricing plans are flexible, making it affordable for startups and small businesses.
Brandwatch is a powerful social media monitoring tool that provides in-depth insights into your brand’s online presence. It offers sentiment analysis, allowing you to track the tone and sentiment of mentions of your brand.
This tool is used by some of the biggest brands in the world, such as Walmart and Dell. It also provides audience insights, allowing you to understand your audience better and tailor your Digital PR strategy accordingly.
Brandwatch is an expensive tool, starting from $800 per month, but it offers a comprehensive suite of features that can be useful for larger companies.
Meltwater is a media monitoring and social listening tool that offers real-time alerts, competitive analysis, and sentiment tracking. It allows you to track mentions of your brand across social media, news sites, blogs, and forums.
The competitive analysis feature will enable you to monitor your competitors’ online presence, and the sentiment tracking feature helps you to understand how your audience perceives your brand.
Meltwater also provides detailed analytics, allowing you to measure the effectiveness of your Digital PR campaigns.
The pricing of Meltwater is available upon request, and it can be a bit expensive for small businesses.
Awario is a media monitoring tool that tracks mentions of your brand, product, or industry keywords across social media platforms, news sites, blogs, and forums. It offers sentiment analysis, allowing you to understand how your audience perceives your brand.
The keyword tracking feature allows you to track relevant keywords in your industry, helping you to stay on top of industry trends.
Awario also provides influencer analysis, allowing you to identify key influencers in your industry and engage with them to increase your brand awareness.
The pricing of Awario starts from $29 per month, making it an affordable tool for startups and small businesses.
Hootsuite is a popular social media management tool that allows you to manage multiple social media accounts from a single dashboard.
It offers features such as content scheduling, social listening, and analytics. You can use Hootsuite to schedule your social media posts in advance and monitor mentions of your brand on social media.
Hootsuite offers a range of pricing plans, starting from $19 per month for individuals and $99 per month for teams.
Buffer is a social media management tool allowing you to schedule your social media posts in advance and analyze your performance.
It offers a range of features, such as content scheduling, social listening, and analytics.
Buffer can schedule posts for multiple social media accounts, including Twitter, Facebook, Instagram, LinkedIn, and Pinterest.
The pricing of Buffer starts from $15 per month for individuals and $65 per month for teams.
8. Sprout Social
Sprout Social is a comprehensive social media management tool with features like content scheduling, social listening, and analytics.
It allows you to manage your social media accounts, monitor mentions of your brand, and engage with your audience.
Sprout Social offers a range of pricing plans, starting from $99 per month for individuals and $149 per month for teams.
Later is a social media management tool that focuses on Instagram marketing.
It allows you to schedule posts, analyze your Instagram performance, and plan your Instagram content calendar. Later offers a range of features such as Instagram post scheduling, Instagram analytics, and Instagram Stories scheduling.
The pricing of Later starts from $15 per month for individuals and $25 per month for businesses.
MeetEdgar is a social media management tool that allows you to recycle your evergreen content on social media. It offers features such as content scheduling, social listening, and analytics.
You can use MeetEdgar to schedule posts for multiple social media accounts, including Twitter, Facebook, LinkedIn, and Instagram.
MeetEdgar offers a range of pricing plans, starting from $49 per month for individuals and $199 per month for teams.
If you’re looking to find the right influencers in your niche, BuzzSumo is an excellent option. It’s a powerful content marketing and influencer outreach tool that offers a range of features to help you find and connect with influencers.
One of its most impressive features is the ability to search for influencers based on keywords, topics, and locations. This makes it easy to find influencers relevant to your industry and who can help you reach your target audience.
In addition to its search capabilities, BuzzSumo offers influencer analysis, content insights, and social media monitoring features. These features can help you understand your audience better and create more effective influencer outreach campaigns. With BuzzSumo, you can track your content’s performance and analyse your influencers’ social media activity. This will help you identify the best influencers for your campaigns and create content that resonates with your target audience.
When it comes to pricing, BuzzSumo offers both individual and team plans. The individual plan starts from $99 per month and includes access to all of the core features of the tool. The team plan, which starts from $299 per month, offers additional features such as user management and collaboration tools. Overall, BuzzSumo is a fantastic tool for finding and connecting with influencers in your niche, and its pricing is reasonable for its features.
Traackr is a comprehensive influencer marketing platform that provides everything you need to find and manage influencers in your niche. It offers many features, including influencer identification, relationship management, and performance-tracking tools.
With Traackr, you can easily find the right influencers for your brand and build strong relationships with them to boost your outreach campaigns.
Moreover, Traackr offers an array of analytics and reporting tools that help you measure the impact of your influencer outreach campaigns and identify areas for improvement.
While it is more expensive than other tools, with prices starting from $2,500 per month, Traackr is an all-in-one platform that provides a comprehensive solution for influencer marketing.
Therefore, if you want to take your influencer marketing strategy to the next level, Traackr is worth considering.
AspireIQ is a powerful influencer marketing platform that can help you find and work with influencers in your industry. One of the standout features of AspireIQ is its influencer discovery tool, which can help you find the perfect influencer for your campaign.
Additionally, the platform offers content creation tools that make collaborating with influencers on sponsored posts, videos, and other types of content easy.
AspireIQ also has a robust campaign management system that allows you to track the performance of your influencer campaigns and adjust your strategy as needed.
And with various analytics and reporting features, you can easily measure the success of your campaigns and make data-driven decisions for the future.
While AspireIQ is a bit more expensive than some of the other influencer marketing platforms on the market, with prices starting at $1,000 per month, the platform is an excellent choice if you’re looking for a comprehensive solution to help you achieve your influencer marketing goals.
Upfluence, I highly recommend this influencer marketing platform. It’s a great all-in-one tool that makes finding and collaborating with influencers in your niche easy.
With its influencer discovery feature, you can quickly discover the right influencers for your brand based on their engagement rate, audience demographics, and more.
Upfluence also offers a relationship management feature that helps you build strong relationships with your influencers.
The platform’s campaign tracking feature lets you easily track their content creation and performance. One of my favourite things about Upfluence is its content creation tools, which make it easy to create and manage influencer content.
Pricing for Upfluence starts at $795 per month, which is a bit expensive, but the platform’s comprehensive features make it worth the investment. Upfluence is a powerful influencer marketing tool that can help you take your influencer campaigns to the next level.
Pitchbox is an influencer outreach platform that allows you to find and contact influencers in your niche.
It offers influencer discovery, email outreach, and campaign tracking features.
Pitchbox also offers a range of analytics and reporting features to help you measure the success of your influencer outreach campaigns.
The pricing of Pitchbox starts from $195 per month.
16. PR Newswire
PR Newswire is a widely used press release distribution platform that enables businesses to disseminate their press releases to thousands of media outlets.
With PR Newswire, businesses can distribute their press releases to targeted audiences, share multimedia content, and distribute on social media platforms. The platform offers a range of distribution options to increase the chances of coverage and to ensure that the press release is visible to the right audience.
The pricing of PR Newswire starts at $350 per release, making it an excellent option for businesses with a moderate budget who want to reach a wide audience with their press release.
Although it is a bit pricey, PRNewswire is one of the best Digital PR tools available.
17. Business Wire
Business Wire is a renowned global press release distribution platform that enables businesses to distribute their press releases to a vast network of media outlets.
One of the unique features of Business Wire is its comprehensive multimedia distribution, which allows businesses to include videos, images, and other multimedia elements in their press releases.
It also offers targeted distribution, enabling businesses to distribute their press releases to specific audiences, such as journalists or industry experts.
Another great feature of Business Wire is its real-time analytics, which gives businesses insights into their press release performance.
The platform offers detailed metrics such as impressions, clicks, and engagement rates, allowing businesses to measure the effectiveness of their press release campaigns. The pricing of Business Wire is available upon request and varies based on the distribution needs of each business.
GlobeNewswire is a widely used press release distribution platform that offers distribution to prominent news outlets such as Reuters, Bloomberg, and Yahoo Finance.
It has a user-friendly interface that provides a wide range of features, including multimedia distribution, social media sharing, and analytics. GlobeNewswire allows you to track the performance of your press release through its detailed analytics.
The pricing of GlobeNewswire starts from $460 per release, making it a cost-effective option for businesses looking to distribute their press releases to a wider audience.
If you are looking for the best Digital PR tools, PRWeb is a great option. PRWeb is a press release distribution platform that can help businesses distribute their press releases to major news outlets, including Google News and Yahoo News.
It provides features such as multimedia distribution, social media sharing, SEO optimization, and real-time analytics.
The pricing of PRWeb starts from $99 per release, making it a cost-effective option for businesses looking to distribute press releases.
PRWeb is a powerful tool that can help businesses expand their reach and increase their visibility through press release distribution.
eReleases is a press release distribution platform that offers distribution to major news outlets, including the Associated Press and Reuters.
It provides features such as multimedia distribution, custom targeting, and real-time analytics. The pricing of eReleases starts from $299 per release.
Best Digital PR tools In Summary
|1||Media Monitoring||Google Alerts||Monitor brand mentions on Web||Free|
|2||Media Monitoring||Mention||Monitor brand mentions on the Web||Pricing starts at $25/month|
|3||Media Monitoring||Brandwatch||Monitor brand mentions||Custom pricing|
|4||Media Monitoring||Meltwater||Media monitoring and social media listening||Custom pricing|
|5||Media Monitoring||Awario||Monitor brand mentions and competitor analysis||Pricing starts at $29/month|
|6||Social Media Management||Hootsuite||Social media scheduling and monitoring||Pricing starts at $19/month|
|7||Social Media Management||Buffer||Social media scheduling and analytics||Pricing starts at $15/month|
|8||Social Media Management||Sprout Social||Social media scheduling, monitoring, and analytics||Pricing starts at $99/month|
|9||Social Media Management||Later||Instagram scheduling and analytics||Pricing starts at $15/month|
|10||Social Media Management||MeetEdgar||Social media scheduling and content recycling||Pricing starts at $19/month|
|11||Content Research||BuzzSumo||Content discovery and analysis||Pricing starts at $99/month|
|12||Influencer Marketing||Traackr||Influencer identification, relationship management, and performance tracking||Pricing starts at $2,500/month|
|13||Influencer Marketing||AspireIQ||Influencer discovery, content creation, and campaign management||Pricing starts at $1,000/month|
|14||Influencer Marketing||Upfluence||Influencer discovery, relationship management, and campaign tracking||Pricing starts at $795/month|
|15||Outreach and Relationship Building||Pitchbox||Outreach automation and relationship building||Pricing starts at $195/month|
|16||Press Release Distribution||PR Newswire||Targeted distribution, multimedia distribution, and social media sharing||Pricing starts at $350/release|
|17||Press Release Distribution||Business Wire||Global distribution, multimedia distribution, and real-time analytics||Custom pricing|
|18||Press Release Distribution||GlobeNewswire||Distribution to major news outlets, multimedia distribution, and social media sharing||Pricing starts at $460/release|
|19||Press Release Distribution||PRWeb||Distribution to major news outlets, multimedia distribution, and SEO optimization||Pricing starts at $99/release|
|20||Press Release Distribution||eReleases||Targeted distribution and journalist outreach||Pricing starts at $299/release|
Now, you have more than enough tools at your disposal to power up your business’ Digital PR. You also explore the free Press Release distribution tools.
Your choice depends on your budget and specific area of interest in Digital PR.
Take advantage of these tools and get started.
Finally, you may also want to learn how video content impact Social Media platforms.