How To Write A Conclusion In A Blog Post [Industry Standard]

After writing a compelling article, you may struggle with words in your conclusion. Or you think you need to be writing better conclusions in your articles. In this post, I’ll show you how to write a conclusion like a pro in your blog post.

Also, you understand better the importance of conclusions in an article.

Why Conclusions Are Important

For many reasons, conclusions are very important. Here are some of the reason why conclusions are important:

  • Readers who are too busy to read your entire blog post get key takeaway from your content
  • Conclusions help readers to make a concise decision especially after reading a review post.
  • Shortest summary possible of a content can be seen at a glance.
  • Another opportunity to insert your keyphrase and optimize your content
  • A concise conclusion helps your content to show up as a snippet on Google SERP.

Read Also: How To Do Keyword Research on Google

What To Include In Your Conclusion

1. Keyword or Keyphrase

Find a way to insert your keyphrase into your conclusion.

If your blog post is answering a question, repeat the question ang give a summarised answer using your key phrase.

Even spreading of your keyphrase helps to better optimise your content.

Ideally, you should use your key phrase once or twice in your conclusion.

Always to the fullest advantage of your conclusion to include your keyphrase.

Read Also: Why Keyword Research Is Not As Important

Key Takeaway

In two to three sentences, summarise your entire blog post.

Highlight the key takeaways of your entire blog post in these statements.

Why this is important is to help readers who do not have time to read through your blog post to get the main point of your article.

Learn: How Many Time Should I Post In A Month?

Bullet listing of keypoints

Actually, bullet listing of key points in your conclusions is one of the most uncommon yet effective SEO practices.

Wherever possible, include bullet points in your conclusion.

What to include in your bullet point could be your most important H2’s or any part of your lists or any other meaningful extract from your content that could be listed.

The purpose of this again is to help readers slow down, pause and take note of the bullet points. It is easier for readers to take note of bullet points than paragraphs.

Read Also: How To Write A Compelling Email Newsletter

Call to Action

After inserting your keyphrase, summarising and adding bullet points in your conclusion, the best way to conclude your conclusion is to compel your readers to take specific action or actions.

While it is important to compel your reader to take a specific action based on your key takeaway from your blog post, you could also tell readers to make comments, subscribe to your newsletter or share your content.

Some publishers even go as far as citing 5 relevant articles after the conclusion for “further reading”.

All these are good ways to move your readers to take action.

Read Also: Difference Between Retargeting And Remarketing

What HTML Tag Should My Conclusion Have? H1, H2, H3 or H4?

Many publishers sometimes do not know the appropriate Header tag to give their conclusion.

Well, the industry best practice is to give your conclusion H2 tags. Why?

So it’s easy for Search engines to understand what that segment of your content is about and possibly show the statements that have your keyphrase as a snippet on SERP.

H2’s are the most important header tags in your content and they get Search engine’s attention better than H3’s and the rest.

Read up my guide – understanding the SEO meaning of H1, H2, H3, H4 and H5.

Does My Conclusion Have To Be Named “Conclusion”?

Well, there is no hard fast rule to this.

Most people like to stick to the traditional “Conclusion”. Others just like to mix words because “conclusion” is just too common.

Some publishers have chosen the “Final thought” approach while others are comfortable with “Takeaway” or “Summary”.

Other publishers are ok with changing the names randomly without permanently sticking to one name for their conclusions.

The truth is, it doesn’t really matter what you name it, what matters most is that there is a meaningful concluding section in your article.

Read Also: How Many Blog Posts Should You Publish Monthly?


Now, you must have learnt how to write a conclusion in a blog post.

As a reminder, these are the key points to include in your conclusions:

  • Keyword or Key Phrase
  • Key Takeaway
  • Bullet listing of Keypoints

Also, remember that the main purpose of having a meaningful conclusion is to help your reader get the whole picture of your article at a short glance and also help them make a decision.

Take advantage of your conclusions now and leave a mark in the heart of your readers.

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