how to add focus keyword in WordPress

How to add focus keyword in WordPress [Simple Guide]

For the purpose of SEO, it is crucial first to have a focus Keyphrase. In the course of this article, you’ll learn how to choose a focus keyword and how to add it in WordPress using the Yoast SEO plugin.

To start with, what is a focus keyword?

Focus Keyword Meaning

As you may know, you can have multiple keyphrases in one article. The focus keyword is the main keyword you want to optimize your content.

In most cases, the focus keyword has the most search volume amongst other related keywords on your list.

In fact, the main keyword should naturally bring forth other related keywords when making research.

For further learning, find out the in-depth meaning and how to choose a good focus keyphrase.

5 Steps to Add Focus Keyword In WordPress Using Yoast Plugin

  • Assuming you are logged in to your WordPress site. From the WordPress home dashboard, go to posts.
  • Click ‘add new’ to start a new post
  • Scroll down to the end of the page and you’ll see the Yoast Focus Keyphrase box.
Add focus keyword in WordPress with Yoast
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It is a matter of choice though but if for any reason you want to change the position of the Yoast SEO meta box, it is as simple as ABC.

Load WordPress Sites in as fast as 37ms!

How To Change The Position Of Yoast SEO In WordPress

In your post draft, click the Yoast button at the top right corner.

How To Change The Position Of Yoast SEO Box In WordPress

Everything related to Yoast SEO would then fit into the sidebar of your draft.

Personally, I prefer to have the Yoast SEO box on the sidebar because I do not need to scroll down to optimize my post and then back up again. Everything I need is on the sidebar which makes life easier for me.

What is a Good Focus Keyphrase? | D...
What is a Good Focus Keyphrase? | Digital Acce

The downside of having Yoast on the sidebar of your draft is that there is not as much space on the sidebar as it is underneath the post. Everything on the sidebar shrinks and fits into the available space.


As you have found out, it is quite easy to add a focus keyword in WordPress. Simply scroll down to the last part of a draft in WordPress and you’ll see the Yoast “Focus keyphrase’ box.

Take note that only one keyphrase can be used in this box. However, with the Yoast Premium plugin, you can add multiple keyphrases.

Interestingly, with the free Yoast plugin, you still can find a way around optimizing your content for multiple keyphrases. Read my detailed guide on how to do that.

In case you found this article useful, you may also enjoy reading why Google Search Engine is biased, the meaning of GCLID in Google analytics, and the best Google docs SEO tools.

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