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Facebook Ad Stuck In Review? Here’s How To Fix It

After setting up your Facebook Ad, It’s time to publish it. However, after publishing your Facebook ad is stuck in review for a very long time and you don’t know what to do.

I’ve been there before, so I understand the situation perfectly.

In this post, I’ll show exactly how to fix it.

Why Facebook Ad Can Be Stuck in Review

First, you must understand that Facebook has a team dedicated to cross-checking every ad and they do it manually. This manual effort takes time and it is one of the reasons why Facebook ad can be stuck in review for so long.

There are chances that an ad doesn’t pass the initial review and may require further approval from a senior colleague.

As you may imagine, thousands of ads are submitted every minute and each of these ads needs a manual check. While your ad is possibly being transferred to another colleague for approval or monitoring, many other ads have joined the queue.

All of these scenarios combined may contribute to your Facebook Ad being in review for so long.

How Long Is Too Long For Facebook Ad Review?

In reality, your Facebook ads should be approved in minutes in an ideal situation. However, ads may take hours before they are approved in some situations.

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Nonetheless, there are some unusual situations when an Ad is in review for more than 24 hours. In this case, the ad is taking too long and needs some fixing.

How To Fix Facebook Ad In Review For Too Long

The best way to fix a Facebook Ad that is under review for too long is by changing some things in the ad.

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Here are some things you could change in order to get your ads approved:

  • Copy or Primary Text: The easiest thing to fix is the copy of the ad. Simply change something insignificant or use synonyms.
  • Ad Set Name: You could also change the name of your Adsets.
  • Campaign Budget: You could increase or decrease your campaign budget by an insignificant margin just to effect a change.

Not that these changes are necessary but it’s the resubmission that matters most. The only way to re-submit a published ad is to edit something in the ad.

After making these changes, then you should hit the ‘publish’ button to resubmit your ad for review.

What this does is that your ads join a new queue of ads awaiting manual check.

In a few minutes, your ads should be revisited by another team and should be approved if it does not violate any of their guidelines.

As you may have observed, the suggested changes here are not significant enough to impact the outcome of your ad.

You can begin to make significant changes if your ads are not approved.

[Hint: To improve your Facebook Ad Campaign Optimisation goal, learn the difference between Link Click and landing page views.]

Final Thought

Sometimes, having your Facebook ad under review for so long is inevitable. But as you may have noticed, it is an easy fix, all you need to do is make changes to your ad and resubmit for review.

If your Ads are under review for more than 24 hours, then that is too long and you can begin to make these changes.

If you enjoyed reading this, you’ll likely find value in learning how to run ads like a pro, understand the difference between ABO and CBO in Facebook ad, and the various Facebook Ad sizes.

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