Monetizing online content has become essential for publishers seeking to generate revenue from their websites. With numerous options available, it can be challenging to choose the right platform. Two popular choices in the field of ad monetization are Ezoic and AdSense. In this article, we will delve into a thorough comparison of Ezoic vs AdSense, with a specific focus on answering the question: “Does Ezoic pay more than AdSense?”
By examining their payment models, rates, thresholds, and user experiences, we aim to guide publishers in making an informed decision to maximize their earnings and effectively monetize their content.
Contents
Ezoic vs AdSense: The Overview
Ezoic and AdSense are two prominent platforms for publishers looking to monetize their online content. While both aim to optimize ad revenue, they differ in their approach and features.
Ezoic stands out with its utilization of artificial intelligence and machine learning to optimize ad placements and improve revenue. It offers tools for ad optimization and user experience testing, allowing publishers to run experiments and gain insights into the impact of different layouts and ad combinations. Ezoic’s revenue analytics provide valuable data to make informed decisions, and its header bidding solution increases competition for ad inventory.
AdSense, developed by Google, holds significant importance as one of the most popular ad networks. It offers a vast network of advertisers, providing publishers with access to a wide range of potential campaigns. AdSense’s contextual targeting matches ads to a website’s content, ensuring relevance and enhancing user experience. The platform supports various ad formats, giving publishers flexibility in choosing the formats that best fit their website layout and target audience preferences. AdSense also provides a reliable and timely payment system for publishers.
In comparing Ezoic vs AdSense,
Ezoic vs AdSense: Setup And Approval Process
Ezoic’s setup process involves a few steps. First, publishers need to create an account and add their website to the Ezoic platform. Then, they are required to integrate their website with Ezoic by adding a piece of code or changing their nameservers. This allows Ezoic to take control of ad placements and start optimizing revenue. Once the integration is complete, publishers can access the Ezoic dashboard and configure settings according to their preferences.
In terms of approval, Ezoic does not have a strict approval process. For clarity, read up Ezoic requirements.
Publishers can sign up and start using Ezoic on their websites without undergoing a stringent review. However, to access certain features or higher-tier services, publishers may need to meet specific criteria or qualify for Ezoic’s premium programs.
On the other hand, setting up AdSense involves a straightforward process. Publishers need to create an AdSense account and submit their website for review.
AdSense reviews the website to ensure it meets their program policies, including content quality, user experience, and adherence to advertising guidelines.
I strongly recommend that you find out how your site can be approved fast on AdSense.
Once approved, publishers can generate ad code from their AdSense account and place it on their website.
The approval process for AdSense can take some time, typically ranging from a few hours to a few days. During this time, AdSense thoroughly evaluates the website to ensure it meets their guidelines. Publishers are notified via email about the approval status.
Ezoic vs AdSense: Ad Revenue Comparison
When comparing the ad revenue potential between Ezoic and AdSense, it’s important to consider several factors.
Ezoic operates on a revenue share model, where publishers receive 90% of the revenue generated from ads on their website, while Ezoic retains 10%.
On the other hand, AdSense pays publishers 68% of the revenue generated, keeping the remaining 32%. This means that Ezoic publishers have the potential to earn a higher percentage of the ad revenue compared to AdSense publishers.
In addition, AdSense’s revenue model is divided into 3; CPC bids, CPM bids, and Active view CPM.
However, it’s crucial to note that the actual ad revenue earned can vary based on various factors. Website traffic, niche, ad placement, and user engagement all play a role in determining the overall earnings.
While Ezoic’s AI-driven optimization and ad testing can potentially lead to increased revenue, AdSense offers a wide network of advertisers and contextual targeting to enhance relevancy.
In addition, Ezoic’s AdSense mediation would help you make even more money.
In my experience, I always make more money on Ezoic than AdSense.
Payment Thresholds and Methods
Ezoic and AdSense have distinct approaches to payment thresholds and methods for publishers.
Ezoic provides flexibility by offering different payment thresholds based on the chosen payment method. Publishers can receive their earnings through PayPal with a payment threshold of $20, Payoneer with a threshold of $100, or direct deposit with a threshold of $1,000. This allows publishers to select the option that aligns with their preferences and financial goals.
Find out which payment option is best for you on Ezoic, based on my experience with them.
On the other hand, AdSense follows a standard payment threshold of $100. But, given some circumstances, you can withdraw less than $100 on AdSense. Normally, publishers must accumulate at least $100 in earnings to qualify for a payout.
AdSense provides multiple payment options depending on your region, including bank transfer, wire transfer, checks, and Western Union Quick Cash, which offer convenience and flexibility based on the publisher’s location and preference.
Overall, Ezoic is much more flexible than AdSense when it comes to payment thresholds. It is more friendly for starters with low income.
Ezoic vs AdSense: Support and Resources
When it comes to support and resources, both Ezoic and AdSense offer valuable assistance to publishers, albeit with some differences.
Ezoic provides comprehensive support through various channels, including email and live chat. Publishers can reach out to Ezoic’s support team for technical issues, optimization guidance, and other concerns they may have.
Additionally, Ezoic offers a knowledge base that encompasses documentation, tutorials, and guides to help publishers navigate ad optimization, website performance, and revenue growth. This extensive resource serves as a go-to reference for finding answers and learning effective strategies.
Interestingly, Ezoic has other tools that could improve your content sites. They have tools like Niche IQ – which suggests low-competition keywords related to your niche. Also, there is Flickify which converts your content to videos.
One cool thing about Ezoic is that they have numerous tools that can improve your site performance.
On the other hand, AdSense offers a robust help centre that covers a wide range of topics such as getting started, troubleshooting, policies, and payment inquiries.
Publishers can rely on the AdSense help centre as a comprehensive resource for finding answers to their questions and resolving issues. AdSense also provides support through email, allowing publishers to directly communicate with their team.
Moreover, AdSense offers a community forum where publishers can engage with one another, exchange insights, and receive guidance from both AdSense representatives and fellow publishers.
Generally, I prefer Ezoic’s support to AdSense’s because it is more personal and more prompt.
Conclusion
The Ezoic vs Adsense comparison highlights the different aspects that publishers should consider when choosing a monetization solution for their content.
Does Ezoic pay more than AdSense? The answer is yes. Ezoic offers a revenue share model that can potentially result in higher earnings, with publishers retaining 90% of the ad revenue. AdSense, on the other hand, provides access to a vast network of advertisers and offers a widely recognized ad platform.
When it comes to payment thresholds and methods, Ezoic provides flexibility with varying thresholds based on the chosen payment method, while AdSense follows a standard threshold of $100.
Both platforms offer multiple payment options to accommodate publishers’ preferences.
In terms of support and resources, Ezoic offers customer support, a knowledge base, and a community forum, providing assistance and space for publishers to connect. AdSense provides a help centre, email support, and a community forum to address publishers’ inquiries and foster community engagement.
Ultimately, the choice between Ezoic and AdSense depends on publishers’ specific needs, goals, and website characteristics.
Evaluating factors such as ad revenue potential, payment thresholds, available payment methods, and the level of support and resources offered can help publishers make an informed decision when selecting the monetization solution that best suits their requirements.
