Google AdSense is one of the easiest Display Ad Networks to join. So, it is very much understandable why you need a checklist for AdSense approval.
In case you do not know, Display Ads is one of the best ways to monetize a site. So, the earlier you tap into it, the better for you.
Good enough, platforms like AdSense welcomes all kinds of publishers – new or old – on their platform only if you follow a simple checklist for approval – which I’ll share with you.
The good thing about AdSense is that your site can be approved within a month after lunching it. Unlike other Ad networks, you need huge traffic to be approved, that’s not the case with AdSense.
Now, let’s get to the checklist for AdSense approval one after another.
1. Write Quality Content
The need to write quality content cannot be over emphasized in this business. In fact, it is a core principle and should be part of our work ethic as publishers.
Unfortunately, however, quality content is not common and that is why it has to emphasized again here.
Why Is Quality Content Important For AdSense Approval?
Google AdSense team need to ensure that your content is valuable enough to readers.
Imagine a cheating student wins a scholarship and was awarded a student grant. If the Scholarship awarding body found out he cheated, would they not rescind the Scholarship award?
The point here is clear – it makes no logical sense to be paid for cheating or doing what is not valuable.
Similarly, AdSense team needs your content to be of high quality because it is the least requirement for any publisher. Therefore AdSense cannot approve your site for monetization if your content is of low value – it is like cheating.
Another reason why quality content is important for AdSense approval is that Advertisers would not be happy if their ads are being placed on sites with little value.
Ask yourself: If you want to advertise your business would you choose to do that on a site of low value content?
Remember that it is Google’s responsibility to protect their advertisers, so, sites with low value content would not be approved by AdSense team.
Quality Content Checklist For AdSense Approval
- Content must be free of plagiarism. Use Copyscape or Duplichecker to check for plagiarism free.
- Even if you beat plagiarism, your topic or H1 must not be exactly the same as with another website. Mix words naturally.
- Subheadings must not be exactly the same or in the same order with another content. Rearrange the order or create a new order or subheadings such that is unique to only you.
- Avoid Stock images because they are NOT unique. Create your own unique design. Creative simple design has never been easier with Canva.
- Choose a niche you know so well that you can write with your eyes closed and not needing to research other website for ideas. Writing off your head is the best way to stay unique.
2. Have A Good ‘About Us’ Page
If you want your website approved by Google AdSense team fast, you must have a meaningful ‘About us’ page.
Why, you may ask.
Well, Google AdSense team needs to be sure that your publishing business has a genuine purpose. Having an ‘about us’ page further legitimizes your blog – one that provides real value.
What Information should be in your About Us Page?
There is no specific rule about what should be in your ‘About us’ page. However, the general rule of thumb is that the information there must give a clear picture or summary of what your blog is all about.
The following information are very important:
- What your blog is all about
- Brief history of the blog – how and when it was formed.
- Categories of types of content published
- Name of founder
- Link to other pages – contact page, Advert pages etc.
3. Contact Details Must Be Clear
Another important checklist for AdSense approval is the contact page.
Do you have a proper “Contact us” page?
Why is Contact Page an Important Checklist For Google AdSense Approval?
Having a Contact page on your blog simply means you are ready for business.
Think about it; which legit business do you know that has no physical address, email, and contact number?
Google AdSense team expect the same from your online publishing business.
Moreover, it makes sense for you as a publisher to have a contact page so your readers can reach out to you.
What should you include in your Contact Page?
At the very least, a functional email address should be on your contact page.
Other publishers decide to include names, physical address (if applicable), social media profiles, etc.
This one very important checklist for AdSense approval that many publishers take for granted.
Typically, when a new visitor lands on your page, they are urged to accept cookies. These cookies tracks your readers’ interest on the internet so the most appropriate ads can be served to them.
Therefore, Google AdSense team expect you to have this full disclosure on your site as it makes you compliant of their policy.
5. Make Navigation Easy For Readers
Have you ever visited a website and you do seem to find your way back to the homepage, or you cannot find the navigational menu at all?
It feels awkward and annoying, isn’t it? If almost everyone feels that way about your site, how then would you make money from display ads? It defeats the essence of having Google AdSense in the first place.
One thing we must remember is that Google makes money only when you make money from AdSense.
Properly setting up your site navigation is very crucial to your earnings.
- Ensure that your menu easily accessible on desktop and mobile. If that is not possible with your current theme, you may need to change it.
6. Show Publish Date
So, it happened that one of my site was being rejected by AdSense twice. It was was strange because it hardly happens and I thought I’d done everything right.
So, I took my time to scrutinize every details on that site and realized that the publish date of my articles were not available. I turned it on, reapplied and got approved in less than a week.
It was then I knew that was the problem.
My advice; always show the dates your article was published. It helps readers or Google AdSense team know how often you publish.
Moreover, people just feel awkward when they cannot find the publish date of the article they are reading.
On the other hand, if you want to make your old article feel new, there are two things you can do:
- Republish the article
- Indicate date the article is “last updated”. This plugin could help you do that if you use WordPress.
7. Make Sure Your Site Is Indexed On Google
If you are going to stand any chance of being a “friend” to Google AdSense, don’t you think you should have “a close bond” with the Search Engine?
Many at times, some publishers’ sites have issues with indexing for various reasons. It is always advisable to fix these issues before applying for AdSense.
8. If Rejected… Publish More Content
If Google AdSense rejects your site, the first thing to do is revisit this checklist for approval. Make necessary corrections if need be.
However, if you have successfully followed the checklist, understand that Google’s stated reason for rejecting you may sound vague.
Instead of complaining, I suggest that you publish more content then reapply.
I am confident that this checklist would help you gain AdSense approval if you carefully follow it.
If you have tried everything stated here and you still do not get AdSense approval, I could personally review your site and let you know what you need to do. You can book an appointment with me.