Have you ever seen FBCLID as a traffic source or medium in your Google Analytics? Do not panic. It is not an error. Read Also: Why Is Google Analytics FREE? What Is FBCLID In Google Analytics? FBCLID means Facebook Click Identifiers. It is a tracking parameter automatically added to any outbound link from Facebook. In … Read more
Definition: CPL in Digital Marketing means Cost-Per-Lead and it is an advertising campaign strategy that focuses on how much it costs the advertiser to generate a single lead. Now, let’s dig deeper. To start with, a Lead, in marketing, is simply defined as a potential customer of any business. The basic information most advertisers get … Read more
CBO vs ABO is one hot debate amongst Facebook advertisers. They often do not know which is a better strategy to adopt. Anyways, in this article, I will explain in detail what CBO and ABO mean in Facebook advertising and consider the key difference between the two. Also, I’ll further help you make a good … Read more
Facebook is one of the biggest marketplaces on the internet, and many business owners advertise there. It is, therefore, pertinent to understand the various Facebook ads size for all kinds of placements. As you know, Facebook Ads can show in several places. In the Facebook Ads Manager, these are called placements. Each of the Facebook … Read more
Facebook is one of the biggest online marketing platforms. No wonder many businesses heavily rely on Facebook Ads to sell their product or services. In this post, I’ll share with you some untapped Facebook Ad strategies that will potentially improve your ROAS (return on ads spent) by over 100%. The strategies may look simple, but … Read more
Almost any marketer or online business owner should know how to run online ads like a pro. (Or learn how to run Facebook ads, Twitter Ads, Google Ads, or Reddit Ads like a pro.) Unfortunately, many do not know the most important factors that determine the success of an ad. In other words, many marketers … Read more
