In case you are not completely sure what blogging is all about, this article will enlighten you about what it is characterized by.
Hence, you’ll know what key things to look for in Blogging that so defines the business.
Before going into detail, it is important for you to understand the clear difference between a website and a blog.
1. Content Writing
Most importantly, Blogging is characterized by content writing. It is the very basis of blogging in the first place.
In fact, the hallmark of blogging is content writing.
In other words, you cannot be a blogger if you can’t put words together in writing.
Understandably, many people are not good at expressing themselves by writing. In fact, some people hate writing and would rather pay someone else to get it done for them if need be.
However, if you want to be a successful blogger, you must enjoy writing.
It is important to mention that many people think they are not good at writing but have become successful bloggers now. Sometimes, it is about discovering what inspires you to write.
Therefore, if you want to be a successful blogger, you must be in a niche you love and have sound knowledge about. This would make writing way easier for you even if you think you are not a good writer.
Take note that putting words together is one thing but being very effective with your writing is another. The latter is learned over time if you are a newbie.
As long as you can put words together, you are good to start a blog. Immerse yourself in learning on YouTube or other platforms.
Also, apply these tips to write great masterpiece content.
2. Publishing Consistently
Blogging is characterized by publishing content consistently on the web.
As mentioned in the first point, blogging starts with writing. But it further involves doing it consistently.
If you have chosen to prioritize Search Engine traffic, you must publish content consistently. It is that momentum that signals to the search engine that you are serious about publishing.
Naturally, your organic search impressions and traffic will grow when you publish consistently.
Unlike a static website, a blog is always having new content every now and then. Hence, publishing content consistently is one of the hallmarks of the blogging business.
However, it is important to find out how consistent your publishing should be.
3. Authorship
Another important characteristic of Blogging is authorship.
If you notice, almost every blog post you see on the internet has an author. The name is usually appended at the beginning of the content.
In some cases where privacy is a thing, instead of the writer’s name, you’d see “Editorial staff”, “Admin” or things like that.
However, on most blogs, the writer’s name is revealed.
Although revealing the author’s name or having an author bio is not a ranking factor, it is still important to have it as it helps instill confidence in your readers.
In addition, readers see you and your content more as a credible source.
4. Traffic
The success or failure of any blog is largely dependent on how much traffic it gets.
A blog without human readers is like an empty home or an incomplete piece of a puzzle. Both are complementary – they need each other.
In truth, there are numerous ways to promote your blog content even if you have no money.
However, if you have chosen SEO as your primary means of getting traffic, you must understand that it is a marathon, not a sprint.
Check out all useful SEO resources on Digitalacce to improve your knowledge.
Final Thought
All in all, Blogging is characterized by content writing, publishing regularly, authorship, and traffic. These are the 4 core pillars of blogging.
Passion and knowledge are two important things that fuel these blogging ‘pillars’.
Also, it is important to mention that making money is a by-product of blogging and not a major characteristic.
Nonetheless, you can choose one of the most lucrative niches to start your blogging business.
Although there are different methods of getting traffic, I’ll always recommend SEO.
